Designing a circular solution that meets real user needs

This business training session focuses on reducing waste, improving resource efficiency, closing material loops, and creating circular solutions that are not only sustainable but also viable, collaborative, and valuable to users.

🧩Learning objectives

This training aims to empower companies, especially manufacturing SMEs, to assess their current operations, identify opportunities for circular improvement, and build a clear roadmap for transition. Participants will learn how to define a strong circular value proposition, map user needs and capabilities, engage the right stakeholders, design strategic partnerships, and monitor progress through relevant KPIs.

🧩What will you learn from the video?

By watching this video, you will learn how to turn circular economy principles into actionable business decisions. Using the Olive Pit Valorisation Pilot in Spain as a practical example, the session shows how an underused waste stream can be transformed into bio-based material pellets for sectors such as cosmetics, packaging, and biocomposites. You will also discover how to apply tools such as the Value Proposition Canvas, Value Chain Canvas, User Capacity Mapping, Circular Business Model, and Partnership Design Template to develop circular solutions that meet real market and user needs.

🧩 Training Material 

Access the webinar presentation to follow the session and review the key concepts, tools, and examples covered.

👉 Explore the PPT 

🧩Continue your learning journey

The next session will guide you through the next step: turning a validated circular solution into a market-ready offer by exploring market analysis, commercialisation strategy, cost-benefit and ROI analysis, investment readiness, and pitch deck essentials.

➡️ Take the next step:

👉 Bringing Your Solution to Market – Making It Financially Viable