RE-PLAY Circular and Data-Driven Revalorization of Plastic Waste in the Toy Manufacturing Value Chain

Challenge

Plastic toys often have short lifecycles, low reuse and recycling rates, and limited traceability once products leave the factory.

Solution

RE-PLAY brings end-to-end digital traceability to recycled plastics used in toy manufacturing. The project connects toy manufacturer Molto with recycler Plasnovo and combines Digital Product Passports, blockchain-based traceability and lifecycle assessment to track material batches, production events and environmental indicators across the value chain. The solution is designed to support both manufacturers and recyclers, with a SaaS model that can help companies manage traceability and compliance as Digital Product Passport requirements expand across Europe.

Impact

The RE-PLAY pilot targets at least 25% more recycled or reused plastic per toy, at least 20% less virgin plastic, and at least 10% lower CO₂-equivalent emissions per unit. By linking recycled materials with reliable digital product information, RE-PLAY demonstrates how traceability can support more circular toy manufacturing, improve material recovery and make sustainability performance easier to monitor and verify.

Toys targeted for digital traceability: 5,000
Virgin plastic reduction target: ≥20%
CO2e reduction target per unit: ≥10%